Tag: Newsletter
(Un)subscribe me
Hundreds of emails get blocked daily by your spam filters, but sometimes one slips through. You look it over and it appears to be very legitimate. You don’t remember clicking ‘Yes’ to subscribe to this newsletter, but you see the classic, “You are receiving this because you subscribed to one of our partners… blah, blah, blah… and this is an excuse for us to send you spam. Yeah, it’s true: XYZ company is one of our partners, we do their mass mailing and we grabbed your address at the same time!” So, now you’re tempted to click the Unsubscribe button, but how can you tell if it’s legit? And how do you know that clicking unsubscribe won’t tell the spammer, “Hey I’m alive and I actually read what you sent - send me more”? (Mar 17, 2010)
Battle of the Newsletters: Marketing 1, Security 0
While working on a False Positive (yes, it can happen to the best of us), I was stunned to discover how marketing people can bend email security rules. (Feb 22, 2010)
Incompetent email security spam filters cause historic business to change name
The Beaver is, at 90 years old, Canada’s second oldest magazine. Founded in 1920 and named after Canada’s symbol and fur-trading history, the Hudson's Bay Company publication is devoted to popularizing Canadian history, aiming to make Canadians more aware and appreciative of their heritage. Two weeks ago, the venerable magazine had to change its name to Canada’s History because its newsletter and emails were being trapped by spam filters around the world. (Jan 29, 2010)
Help spammers create new email accounts
You are about to subscribe to a website, a newsletter, get a free email account, or try to download something. You’ve never heard of this site before but it has what you need. Before you can click Confirm, you’re asked to complete a Captcha validation. Okay, no big deal: you enter the string and press “Confirm.” (Nov 30, 2009)
